Icing? Make it cream cheese. Hold the lox.

by Kitty Kaufman
Print Email

georgetownladiesEach night there is a line. I ask a young woman from Orlando, why? She says, "They're good." And what else? She points to the window sign: "They're on TV." They are on TV, on TLC: "All new episode! NY vs. Boston." Not baseball, cupcakes. The newly opened Newbury Street location of Georgetown Cupcake.

The number of people in line is 25 and sometimes more. Inside are two cashiers and five packers. They need them all. You pay first and wait to pick up. Everyone is smiling: the help, the people on line, the eaters, and we who'll soon have cake.

The concept comes from DC sisters Katherine Berman and Sophie LaMontagne. Wikipedia says the cupcakes have 250 calories. Neither of the cupcake sisters look like they have ever eaten a single cupcake.

My first is chocolate with cream cheese frosting that's been rolled in coconut. (Be sure to ask for the ones with cream cheese). Cream cheese is frosting's best friend. It's like bacon. If you put bacon that's not crispy between two slices of toasted mayo-ed cardboard, it's lunch.

cupcakesNext is carrot with cream cheese frosting. The menu says it's "classic cinnamon apple carrot" but I get spice notes and thankfully, no raisins or nuts. My third is red velvet; it's moist, dense chocolate cake topped with 1/4" of cream cheese frosting. Red velvet is very popular. I see why after a taste test.

I toast half a Whole Foods plain bagel, very un-New York like, and apply cream cheese. One bite of bagel, one bite of red velvet. They're both good; since it's breakfast, I eat the bagel. Later, I toast the other half. I find some packaged (meh) New York lox. Our research shows that lox still goes with the cream cheese on the bagel and Riesling pairs with the cream cheese on the cupcake but hold the lox.

Georgetown's everyday menu includes chocolate, vanilla, pink, blue and red velvet. Other days they add lemon blossom, toffee crunch, honey banana, peanut butter fudge, chocolate banana, Key lime, lemon berry, and salted caramel.

Yes, it's worth the wait. They're better than a cup of vanilla ice cream, two colas, 11 Hershey's kisses, 30 chips, 100 pieces of sugar-free gum, or one commercially baked apple turnover, when you've got 250 calories to spend. As I leave, there are 20 people on line.

Georgetown has one location in Boston:
83 Newbury St
(617) 927-2250
and a new location coming to LA:
143 S. Robertson Blvd

 

Kitty Kaufman is a Boston writer at http://www.corp-edge.com. Cupcake Photo by Dilusha De Tissera - Twitter: @Dilusha9h

The photographer ate the cupcakes after the shoot.

Comments   

+1 #6 Kitty 2012-10-31 07:24
San Diego Man,

I was just wondering . . . are you, by chance, The Thin Man at the next table at Brigantine?
Okay, it was my table: http://www.corp-edge.com/brigantineseafood.shtml
Quote
+1 #5 San Diego Man 2012-10-30 19:41
Sounds like a great place, especially for someone like me who does not count calories.
Quote
0 #4 Kitty 2012-10-25 08:58
It's been pushed to next month and they've now got a phone: 310-893-2866
Quote
+1 #3 Amy Ephron 2012-10-22 15:46
really excited that georgetown cupcakes is also opening soon in L.A.
Quote
+1 #2 Dot 2012-10-22 11:47
]I love the site.. The cupcakes sound simply divine and look utterly delicious.The commentary is great !!!!
It reminds me of The Cheesecake Factory

xxoo
D & D
Quote
+1 #1 Dot 2012-10-22 11:29
I love the site.. The cupcakes sound simply divine and look utterly delicious.
Save one for me.
xxoo
D & D
Quote

Add comment


Security code
Refresh

 

restaurant news

On a Clear Blue Day You Can See Malibu Seafood
Los Angeles
by David Latt

malibuseafood.jpgPeople who don't live in Southern California forget that in the winter, the temperatures can drop into the 40s and even the 30s at night. That's mild compared with the weather experienced by our...

Read more...
Breaking Bread - UT
Utah
by Alexis Johnson

utahlionhouse.jpgFood is the epicenter of Mormon culture, which makes it seem like people rarely show up at church events – well, any event – without the expectation of noshing. No food is virtually a mortal sin...

Read more...
The Joel Palmer House
Oregon
by Lisa Dinsmore

jphouseI know it was April when we ate at The Joel Palmer House, but with fall finally upon us in Los Angeles, I keep thinking back to that perfect, mushroom-filled meal. The actual house, which is on...

Read more...
Pane e Vino
Los Angeles
by Carolan Nathan

- A Pleasant Surprise

ImageHaving almost given up on the Italian cucina here in Los Angeles, I was very pleased to enjoy the offerings of this ristorante. It was a whim that brought me there and also...

Read more...