Well, I am embarrassed to admit that I got overwhelmed in Whole Foods the other day. Here I am a Food Professional (whatever that is), and the sheer abundance of goodies in the store was just too much for me. Granted, it was a quick stop—I only had 10 minutes to troll the store, as I was on my way to a book signing at Andover Bookstore in Andover, MA. Since we don’t have a Whole Foods on the Island (nor a grocery store anywhere near the size and breadth of this kind), I try to stop in one of these stores when I’m off-Island, mostly to see what the produce selection is like, but sometimes to pick up a specialty ingredient.
So it’s a little frustrating to be in a store with zillions of different products and not much time to peruse them. But honestly, even if I had hours on my hands, or a store like this nearby for regular shopping, I’d still probably be a bit blinded and a tad frazzled by all the colors and sounds and choices and crowds. It’s just a personal preference for me these days—I like things simpler and quieter, and I don’t mind a few less choices.