The Perfect Sandwich

sandwich.jpgThe preeminent sandwich of my lifetime, could be found just three blocks from my parents' house. Several years ago the sub-shop inexplicably shutdown. I was devastated.

I roamed the San Fernando Valley in search of something that could take it's place. I'd find the right pickles (chopped dill), but the seasoning would be off. I'd find the right seasoning, but the bread would be off (thick sesame roll.)

I found good sandwiches, but never my sandwich. In high school I introduced a friend, to the sandwich. He shared the same yearning for Turkey Breast, Pickles, Onions, Provolone, Oil, Salt & Pepper (hold the Tomatoes.) Using "Web 2.0 skills" he asked if anyone knew where to find a spot-on replica of this sandwich.

Within an hour, he got a response. A user claimed that the sandwich existed somewhere in the depths of the West Valley.

Skepticism arose from deep inside my belly.

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NathansHotDog.jpg My dad was a two job guy.  We lived in a representative, working class neighborhood in Brooklyn, which was to me, the paradise of the world.  Representative I learned years later meant not just Jewish people, like us, but an equal mix of almost everything else.  The working class is obvious.

My dad worked at a brokerage house on Wall Street as a runner from 9 to 3.  That was his first job.  His second job was at the Morgan Annex branch of the US Post Office, in mid-town Manhattan.  He had started at the PO as a teen-ager, and was in it for the longest possible haul, a modest pension being the carrot at the end of his rainbow.  His hours on that job were 4 pm to mid-night.  He rode the subway to work.  He never owned a car.  Once in a long while he got driven home. 

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mexitorta.jpgSeems the latest food trend is food trucks, more specifically gourmet food trucks. Or as one San Fransisco owner calls his, "mobile bistro." From LA to Austin to NYC, dozens of urban, hip food trucks are charming epicureans with fare ranging from duck dumplings to pavlova with red fruit gelée. Hotdogs and hamburgers have been usurped by their more politically correct cousins, organic free-range chicken and grass-fed beef.

But what about the old food trucks and carts? You know the ones -- the quintessential LA taco trucks and the hot pretzel carts run by a gruff guys named Sully or Bobby. Are they being squeezed out? Last March in East LA, Mexican food truck owners, under fire from restaurants who claim they're hurting business, began a campaign called "Save Our Taco Trucks."

Personally, I'd like to see both camps succeed. Because, let's face it, getting affordable, healthful, organic meals from a food truck is terrific. So is getting an artery clogging carne asada (marinated steak) torta when the craving strikes.

 

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sandwich-cover-550px-300x295I recently gave a studio tour to 40+ photograph students from Long Beach City College. For the past few years I’ve been a proud member of the advisory committee for the photography department, and it tickles me to no end to meet with the students.

This year’s group was particularly bright and full of insight, asking tons of valuable questions that ran the gamut from studio management and self-promotion to the logistics of photographing food. I made sure to have the books we’ve shot on the table for the students to see, and later someone asked me about The Encyclopedia of Sandwiches It was at this point that I admitted, like I always do when people ask, that I actually took one or more bites of every single sandwich from this book.

Yes, you read that right. I tasted every single sandwich. Because this was actually work, I’ve prepared a highly scientific flow chart to show you the studio’s exact process.

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chickensandwich.jpgHow did chicken sandwiches become so popular in the U.S.? Supply and demand. The emergence of large scale chicken processing companies such as Perdue and Tyson in the 1920’s and 1930’s respectively, helped propel chicken’s popularity in America. With such easy availability, chicken prices decreased, consumption increased, and chicken became a steady part of the American diet.

With many families cooking whole chickens, leftovers became standard lunch fare. Sliced leftover chicken meat became a favorite filling for sandwiches (and was the original filling for the classic club sandwich).

Fast food chicken sandwiches as we know them originated in 1967, when Truett Cathy, founder of the Atlanta based restaurant chain Chick-fil-A, introduced the chicken sandwich -- a perfectly crispy-on-the-outside, juicy-on-the-inside breaded boneless breast of chicken served on a toasted buttered bun with dill pickle chips. Whether it's fact or fiction, Cathy claimed that pickles were the only condiment he had on hand, and to his delight, were a big hit with consumers. Other fast food chains quickly followed suit. Then in the late 1980's and early '90's the grilled chicken sandwich emerged as a healthier alternative to the fried original.

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