“This will make you feel awake, and healthy.” The promise made to me as I ordered a 3 day Blueprint Cleanse online recently. The healthy part I believed, but awake? How could 3 straight days of just juice and no solids make me feel anything that I aspire to feel in my waking hours, especially if I’m not even allowed coffee, or as it was gently explained to me, ‘you can have coffee, but you’ll feel better if you don’t have it.’ Marketing disguised as self-motivation proved extremely effective, and sure enough, on Day 3 of the ‘Cleanse,’ I felt extremely awake and alert (albeit short-winded) on a run up Runyon Canyon, (truthfully more of a slow jog behind my brother whose college fraternity has apparently turned him into a drill sergeant.)
But I wasn’t starving, and I wasn’t lethargic.
I am not somebody who can go without food for four hours, let alone three days. I have never been successful on a diet, if you don’t count when I was five years old and had to stop eating French Toast in order to lower my cholesterol. These days I have a genuine interest in being healthy, but not exactly a full-fledged allegiance. So the Blueprint Cleanse, a local New York company, seemed perfect for me.