A Celebration of Chefs and Others

Millions of people all over the world will open a restaurant menu today. They will look at menus for the food and the price and make their selection, then the menu will lay on the table, ignored, an annoyance taking up elbow space.

Not so for Jim Heinmann, whose new book Menu Design in America: 1850-1985 (Taschen) asks that you set aside the hunger pangs and examine the menu, admire its design. Heimann’s book made its appearance at one of the best-catered signings in recent history. Delicacies and drinks provided by Taschen’s Beverly Hills store’s glamorous neighbors: Mr. Chow, Spago, The Cheese Story Beverly Hills, Vosges Haut Chocolate, The Spare Room and Remy U.S.A.

The dress code was country club casual. I was struck by a number of women with seventy-year old hands and faces as smooth as river stones in pretty summer dresses, light layers of lavender and other gentle shades of purple daringly accented with a coral pink or chartreuse accessory.  Their hair was sparse with age but coiffed into cotton candy halos. It was all very Palm Beach or Palm Springs on Easter Sunday, or Beverly Hills before black became de rigueur. None of them smoked, not upstairs at the open-air bar or out on the clean, expansive sidewalk, but their hushed, hoarse voices betrayed a secret habit, some sweet vice recently abandoned.

There is one cooking show on television that Jeff and I enjoy watching together: Just Cook This with Sam The Cooking Guy. Actually, it's the only cooking show that we enjoy watching together. Why? Because as the name implies, it's more about Sam than the food. And that's a good thing, because unlike many t.v. personalities, Sam is funny, often irreverent, and completely laid-back. He keeps cooking real. For example, he doesn't delete mistakes from the show. As he said yesterday, "Shit happens in the kitchen, and we leave that in the show. People like that." We do, Sam.

Sam The Cooking Guy tapes his show in his own kitchen (which I can tell you is gorgeous), and prepares no-fuss meals that are big on taste. When he started it in 2001, his goal was to make cooking easy and appealing for the average home cook. So he nixed the fancy kitchen equipment and esoteric ingredients and achieved his goal -- his show has won 11 Emmys. His first cookbook Just a Bunch of Recipes was published in 2008, and he has two more coming out in 2010.

“Two eggs – any style”.  If you see that as an option on the menu and your breakfast companion is French culinary chemist superstar and founder of Molecular Gastronomy Dr. Hervé This (pronounced “Teess”) – I’ve got one word for you and it’s “Run!!!” – unless you aren’t doing much for the next three years.  This This sees egg like a bull sees red.

Hervé This is the reason I flew to San Francisco from Los Angeles this past week — to sit at the feet of the master in this sold-out event.  Other spectators ranged from Los Angeles Top Chefs Walter Manske (Bastide) and David Myers (Sona/Comme Ca) to Bravo Top Chef 2nd Season foam finalist with the meringue-peaked hair Marcel Vigneron.

Hervé was in town hawking his recently published English edition of "Kitchen Mysteries – Revealing the Science of Cooking" - and he was also there to change the way the world cooks.

I’d just finished writing my memoir Siren's Feast, An Edible Odyssey, a coming of age tale filled with recipes from my Armenian youth, my vegetarian restaurant on the island of Ibiza and various exotic locales I’d spent time in. 

When I first told people I had written an autobiographical cookbook, they offered perplexed looks.    

“A what?” was the usual response.

An editor at a large publishing house told me my combination autobiography/cookbook was not feasible for a large bookstore display.    

“Where would it be placed?” she asked.  “In the cookbook section?  With the travel writing?  The biographies?”

“Put it everywhere,” I told her.  “People will figure it out.”