I remember first smelling the scent of coffee roasting in North Beach. I was a teenager and it was exotic and intoxicating like the City itself. Even though I didn't drink coffee, I loved that smell. Over the years whenever I've smelled fresh coffee, especially during roasting, it's been a combination of soothing and exciting to me, like the promise of something wonderful and dangerous. Sadly drinking coffee has never held the romance that smelling it does.
If you take the Scharffen Berger factory tour, and I highly recommend that you do, you will more than likely be enveloped by the scent of roasting cocoa beans. It is such a warm and happy scent it reportedly makes those who work there giddy. Even a few minutes will give you a profound sense of well-being. Having taken the tour twice, I've often wondered, would it be possible to make a drink out of the roasted beans? Not the cocoa powder or chocolate, but the roasted beans themselves, like coffee?