A Celebration of Chefs and Others

Millions of people all over the world will open a restaurant menu today. They will look at menus for the food and the price and make their selection, then the menu will lay on the table, ignored, an annoyance taking up elbow space.

Not so for Jim Heinmann, whose new book Menu Design in America: 1850-1985 (Taschen) asks that you set aside the hunger pangs and examine the menu, admire its design. Heimann’s book made its appearance at one of the best-catered signings in recent history. Delicacies and drinks provided by Taschen’s Beverly Hills store’s glamorous neighbors: Mr. Chow, Spago, The Cheese Story Beverly Hills, Vosges Haut Chocolate, The Spare Room and Remy U.S.A.

The dress code was country club casual. I was struck by a number of women with seventy-year old hands and faces as smooth as river stones in pretty summer dresses, light layers of lavender and other gentle shades of purple daringly accented with a coral pink or chartreuse accessory.  Their hair was sparse with age but coiffed into cotton candy halos. It was all very Palm Beach or Palm Springs on Easter Sunday, or Beverly Hills before black became de rigueur. None of them smoked, not upstairs at the open-air bar or out on the clean, expansive sidewalk, but their hushed, hoarse voices betrayed a secret habit, some sweet vice recently abandoned.

Forty-seven-years-old and I could not remember the last time I cracked an egg. So it was a bit surreal to find myself standing with Ludo Lefebvre, a top chef, and have him ask me to separate dozens and dozens for a multi-course dinner for 80 people. I took a deep breath and secretly hoped I would not be the reason my wife’s nightmares about this evening would actually come true.

It started as a crazy idea. Why not add a kick-off dinner in Paso Robles for The Garagiste Festival - that my wife coordinates – and ask Ludo to be the guest chef? This event, which promotes artisan winemakers from all over California, was in its second year and they decided to expand the schedule. Three days of seminars, tastings and parties were planned to celebrate 48 wineries who for the most part are making wine in such limited quantities they're hard to find, never mind get your hands on. Since so many of the attendees were coming into town for the weekend, adding events to help keep the wine flowing seemed obvious.  

When we initially discussed it with Chef Ludo and his wife Krissy, we weren’t sure it would actually happen. They were excited to see the Central Coast and loved the idea of the Festival, so we got a date on their calendar. Then came what could easily be the busiest time in his life as he released his cookbook his cookbook LudoBites, began filming The Taste and planning for his first brick-and-mortar restaurant, along with the pressure of pulling off the last of his famous pop-ups, LudoBites10. In the midst of it all, Ludo was still excited to come to Paso and help make our winemaker dinner a night to remember.

Once Anthony Bourdain left The Food Network in a trail of acrimonious dust, he started a second television career on The Travel Channel. The show (”No Reservations”) was better (because, among other things, they allowed Anthony to be his acerbic, outrageous self) but he was gone from my life because the Travel Channel was not available from our cable company. We ordered episodes from Netflix, took them out of the library, and once, in a media coup that rivalled the day when my brother and I tuned in what we believed to be “porn”on the TV in the living room by fiddling rabbit ears and vertical hold, we found one episode of “No Reservations” on “On Demand,” and watched it with the fervor and intensity appropriate for a bootleg copy of Tommy and Pamela.

Then, one day, the Travel Channel appeared as I was flipping up towards the Premiums, bearing the portentous channel assignment “123.” (It’s portentous because I can remember it). We fell, that evening, under the spell of a young man named Adam Richman, and a show called “Man v. Food.” We fell hard. It is fabulous beyond all reckoning that we can now see “No Reservations” before the episodes are two years old, and there are a couple of other shows on the channel that we’ve enjoyed, but Richman is a revelation of how a network can combine really smart and really commercially appealing and create something that appeals to a large and diverse audience.

When you enter the door at the Beverly Hills Cheese Store - the greatest cheese store in the U.S. of A. (419 N. Beverly Drive, Beverly Hills, California 90210), the first friendly face and voice you see and hear on your left will always be that of Cheese Wiz Sebastian Robin Craig working behind the counter like a whirling dervish -  unless he is jetting off to the cheese caves of Roquefort, France for a tasting; or Stockholm, Sweden to compose more jazz (go to iTunes for his latest CD “Volition”); or just kicking back and learning Russian.