The other day at Sprouts, a local grocery store, a woman saw me selecting baby eggplant.
She asked, "Do you like those?"
"Oh, I adore them," I said. "They're much sweeter and more tender than large eggplants."
"How do you cook them?" she asked.
"Lots of ways," I replied. "You can saute them, stuff them, broil them."
She screwed up her mouth, looked perplexed. "Mmmm... I don't know," she mumbled.
I scanned her shopping cart and noticed she had a bag full of baby eggplants in it. I said, "Well, you must like them too."
"Me? No, I don't really like eggplant," she said. "I only bought these cause they're just too cute to pass up."
Blame it on the cute factor — you know, when you buy something not because you love or need it but because it's too cute to pass up.