NY Style Coffee Cake typically comes with a thick rich crumb topping and one of the most famous brands is Drake’s Coffee Cakes. Newman E. Drake baked his first pound cake in Brooklyn in 1888 and sold them by the slice. Drake’s popularity grew and the Drake’s brand with it, supplying such favorites as Devil Dogs, Yankee Doodles and Ring Dings.
In New York City and New England, Drake's products came to rival national brand Hostess. Largely unknown outside of these areas until the 1990s, the Drake's product line received national exposure on the sitcom Seinfeld, most notably in the episode "The Suicide" in 1992. Later in 1990s television talk show host Rosie O'Donnell professed a fondness for them, sharing the cakes with her audience members on The Rosie O'Donnell Show.