Wi-Fi. Hi-def. Super-sized. 200GB. High protein. Low fat. With every brand getting upgraded to meet today’s newfangled demands, you might think there would be no room in the market for good old-fashioned values. That’s where you’d be mistaken. With so much hubris cluttering the shelves, a little bit of minimalism can offer weary customers a breath of fresh air.
Enter Little Pepi’s, the Hatfield, Pennsylvania-based company whose secret recipe is simplicity. Since 1963, they’ve been following the same ages-old recipe for their waffle cookies, keeping the ingredients as basic as when Italians whipped up the first batch somewhere around 700 B.C. Little has changed since then. Even back in the cookie’s native Abruzzo region of Italy, where they are still enormously popular, pizzelles (the cookies have the same etymological origin as “pizza”; both words mean “round and flat”) are still made from the same basic ingredients: flour, eggs, butter or vegetable oil, sugar, and a special flavoring, such as vanilla — almost the very same ingredients that Little Pepi’s uses in its own pizzelles.