I had to laugh the other night while having dinner in a local restaurant. The patrons next to us ordered a bottle of wine, confidently requesting "Pinot Grisss", with lots of heavy emphasis on the "isssss", as their wine of choice for the evening.
I shouldn't have laughed. Really I shouldn't have. But I'm horrible like that. Don't worry... they didn't hear me. I wanted the waitress to correct them though, "You mean PEE-noh Gree?" but she didn't. Maybe she was worried about her tip or was trying hard not to laugh herself.
I think the intimidation for ordering wine is even greater at fine dining establishments employing a sommelier (sum-muhl-YAY). The sommelier is there to help guide restaurant guests in the best wine choice possible in terms of their meal, palate and pocketbook. It can be intimidating to speak up and request something from somewhere like Chateauneauf-du-Pape (shah-toh-nuhf-doo-PAHP), if you have absolutely NO IDEA how to pronounce the words.
I should be more forgiving. I know for a fact, as many have confessed to me, some people shy away from ordering particular wines simply because they are afraid of making a pronunciation mistake in front of friends and clients.