Have you seen the Reddi-Wip commercial that’s been running on television? They’ve timed it to run this time of year when pumpkin pie is being jotted down on the planned menu for many Thanksgiving Day cooks. Every slice of creamy pumpkin pie needs a dollop of topping, right?
In the commercial, a woman is seated at the counter at a diner. When she orders pie, the waitress holds up a can of Reddi-Wip in one hand and a plastic tub of topping in another. “Oil or cream?” she asks.
The viewer knows very well the plastic tub represents the light-as-cotton candy whipped topping that can be found in the freezer case at all supermarkets. And, no matter what brand it is, the frozen topping is usually referred to as Cool Whip.
When Cool Whip was introduced to the public in 1967, my mom went nuts over the whipped cream look-alike. My mother, who grew up eating real food on a farm in Indiana, snubbed the thick liquid cream as she marched right past the cartons of thick white liquid on the shelf in the dairy case and headed straight to the freezer, tossing a couple of plastic tubs of frozen whipped topping into her grocery cart.