When I was very young, one of my favorite books was The Campbell Kids at Home. While it may have lacked the pathos of another favorite on my list, The Fairy Tales of the Brothers Grimm, I found it equally fascinating. The narrative was slight, no more than a frame story, but I read the recipes over and over again, and I considered it my cookbook.
The Campbell Kids at Home was published in 1954 by Rand McNally; the back cover lists it as one of its “Famous Book-Elf books,” and it was just one of dozens of the Campbell Soup Company’s product tie-ins in the fifties. Part of the post- WW II surge in advertising, the company had already been involved with promotional objects since the start of the 20th century, and you can still send in soup labels in exchange for calendars, bowls, and mugs, although the Kids themselves have slimmed down quite a bit. (The “Kids” always go by this capitalized designation; they have no first names—and they always speak as one.) While I still have the book—my older daughter also went through a period of obsession with it—I destroyed all potential (hefty) re-sale value by inserting my name into the title on the first page. (But isn’t that what we do with books we love? Don’t we want to climb right into them and join in the adventure?)